Widening our Xpert reach throughout 2019
While 2018 was all about growing our product range (hence the addition of 27 must-have new SKUs), the team at Xpert had a somewhat different focus for this year. Over the last 12 months, we’ve concentrated our efforts on extending Xpert’s reach and increasing overall brand presence.
As a result, our fabrication essentials such as Xpert’s high-performance Teflon, durable drill bits and rapid-cutting plastic saws have been winning over trade professionals across the country. Today, more window and door manufacturers than ever regularly rely on Xpert machinery spares and consumables to streamline their manufacturing processes.
Alongside an ever-growing user base, the number of Xpert stockists has grown too as more and more Trade Counters have chosen to strengthen their product offering with the renowned Xpert tools range. Today, Xpert products can be found in hundreds of retail sites across the country.
We’ve also put plenty of marketing support in place to give each and every stockist the means to properly promote their Xpert range and boost sales. So, as well as glossy, professional-looking brochures, fliers and posters, plus Xpert branded merchandise, resellers can also make use of our eye-catching Xpert display stands. These sturdy-yet-light floor stands were launched back in January and have proven extremely popular with new and existing stockists alike. They’re a great focal point for any shop floor and there’s no better way to show off best-selling Xpert tool staples like our gasket shears, chisel knife, glass gauge, moon knife and 3 suction cup glass lifter. If you’re a stockist and you’d like an Xpert stand for your retail space, please talk to our sales team on 01234 242740.
Expanding our range in 2020
Next year, we’re hoping to welcome additional complementary products under the Xpert umbrella, including installation staples like quality silicones and sealants, plus some more general-purpose tools and equipment to help trade professionals turn out great results time and time again. We hope you’ll stick with us and see what Xpert has in store for 2020. In the meantime, we want to say a massive thank you for your valued custom this year.